Tuesday, April 23, 2013

Rotolo Chevrolet | 5 Star Review on Edmunds

"Her professionalism and knowledge of our needs and the Rotolo Chevy brand made our experience seamless. Customers for life!"

Well you can count on us to provide that exact level of service each and every time.

Read more reviews here: http://edmu.in/13qbsbD
 

Friday, April 19, 2013

Rotolo Chevrolet | Two 5 Star Reviews on Cars.com

Gary Yucaipa, California Apr 16, 2013
Annette is the reason I continue to have my truck serived at the dealership. She is great. She is trustworthy and a great assest to your dealership.
 
Tracy Wildomar, California Apr 14, 2013
Service was excellent and the car and pricing from the newspaper add was actually available. No haggling signed the papers and drove off in mybrand new Cruze. I will come back! Thank you Rotolo Chevrolet!
 

Thursday, April 18, 2013

Rotolo Chevrolet | 5 Star Review on DealerRater

Check out our latest review on DealerRater: http://bit.ly/10iHpQg

In reference to the buying process: "...smooth as silk."

Thanks Tommy!
 

Tuesday, April 16, 2013

Chevrolet designs new Impala emblem

This month, General Motors Co. debuts its revamped 2014 Chevrolet Impala sedan and with it, a refreshed emblem—a first in almost 20 years. 

The vehicle's long-horned, silver African antelope logo has had only a handful of alterations during its almost five-decade run. The new look accents muscle, agility and speed, said Joann Kallio, lead creative designer for Chevrolet global brand identity, as the auto maker attempts to market the car as a more luxurious vehicle.
"We are trying to reflect an elegant simplicity while tying in the crispness of the lines running across the exterior of the vehicle," said Ms. Kallio, who handled the emblem's update, which was a process that took almost a year. "The vehicle has a much more muscular stance and we wanted to bring those cues from the vehicle into the emblem." 

The Impala, which first rolled onto American roadways in October 1957, is one of only two models in the GM portfolio to have its own emblem. (The other is the Corvette.) For the first 30 years, the Impala emblem remained relatively untouched until the vehicle's demise in 1985. 

GM reversed its decision in 1994 and revived the Impala nameplate. The work of injecting new life into the emblem fell to Anne-Marie LaVerge-Webb, who now oversees GM's brand identities in North America. At that time, Ms. Webb said, the goal was to give the emblem a more sculpted look emphasizing the contours of the body and moving it away from a static flat look of the past. 

Today, Impala designer John Cafaro said the logo was basically put on a fitness program. "It looks more buffed and chiseled," Mr. Cafaro said. 

image
The 1965 Chevrolet Impala circle emblem.


image
The 2014 Chevrolet Impala emblem



The 2014 Chevrolet Impala emblem.


"In the shoulder area (1) and the lower belly (2) we gave more definition," Ms. Kallio said. "The shoulder also has a definitive line so you actually see where the shoulder falls. There is a beveled and sharper edge in the area behind the front leg (3) and more defined lines on the back leg (4). The goal here was to emphasize the sleeker look of the new Impala compared with its predecessor models."
Ms. Kallio and Ms. Webb also pointed out the Impala emblem has always been an interpretation rather than an exact replica of the animal, so designers could play up the muscularity and speed.
The emblem, which appears on both sides of the vehicle on the rear top panels is always positioned pointing toward the front of the vehicle so the Impala is seen as running forward. "There was some discussion about not putting the emblem back on the exterior," added Mr. Cafaro, "but when we looked at it without it, we knew something was missing. It's that piece of jewelry the vehicle needs." While the animal may have changed, the Impala design team decided to keep the oval (5) Ms. Webb introduced to the logo in 1994. Until that time, the antelope was either seen sailing over flags, leaping on its own, dashing through a circle or jumping through a spokelike symbol that almost resembled a target. "We chose the thick and thin oval to replace the circle because it portrays a sense of movement," Ms. Webb said. "It also provides a more contemporary look."

Source: wsj.com

Monday, April 15, 2013

Rotolo Chevrolet | Three 5 Star Reviews on Cars.com

Three more satisfied customers left 5 Star reviews on Cars.com!

"This dealership provided great customer service throughout the new vehicle purchase experience. all the staff we're very knowledegable and courteous."

— Dave

Read the full reviews here: http://bit.ly/YUAKXO
Three more satisfied customers left 5 Star reviews on Cars.com!

"This dealership provided great customer service throughout the new vehicle purchase experience. all the staff we're very knowledegable and courteous."

— Dave

Read the full reviews here: http://bit.ly/YUAKXO

Rotolo Chevrolet | 5 Star Review on DealerRater

Here's another 5 star review from DealerRater: http://bit.ly/10iHpQg

"Lilia Cardona she is a great person and she make me feel like family."

Lilia did a great job on this one. Keep up the good work!

Rotolo Chevrolet | 5 Star Review on Yelp

Heather had a great car-buying experience with us recently.

"I was very pleased with my experience and have already been recommending them to friends and family. I love my little Sonic!"

Congrats on the new car, and great work sales team!

Read more Yelp reviews here: http://bit.ly/Yt9RMs
 

Thursday, April 11, 2013

Tuesday, April 9, 2013

Rotolo Chevrolet | Two 5 Star Reviews on Yelp

"Salvador Mercado sold me my car and by far he was the easiest sales man I have ever worked with. He listened to everything I wanted and put me on the best car for a great price. I definitely look forward to buying my next car from him and this dealership."

Great work Salvador!

Read this review among others on Yelp: http://bit.ly/Yt9RMs
 

First 2014 Chevrolet Corvette Stingray sold for $1.1 million to Rick Hendrick in Scottsdale auction


How much is it worth being the first owner of a 2014 Chevrolet Corvette Stingray? Apparently $1.1 million.

NASCAR team owner Rick Hendrick paid the hefty sum at the Barrett-Jackson automotive auction in Scottsdale, Ariz. over the weekend. For further bragging rights, the car boasts a vehicle identification number (VIN) ending in 0001.

The price paid by Hendrick is about 20 times the Corvette's expected $55,000 starting price when it hits dealers’ lots later this year. Proceeds from the auction will go to the College for Creative Studies

Unveiled at the 2013 Detroit auto show, the 2014 Corvette marks the iconic automotive brand’s 60th anniversary.

Redesigned from the ground up, the 2014 model uses carbon fiber on the roof, hood, and underbody to reduce weight. The new ‘Vette’s direct-injection, 450 horsepower V-8 offers a top speed of over 190mph, while allowing for efficient driving with cylinder deactivation.

Recently on display at the 2013 New York International Auto Show, the Corvette as well as a convertible model are expected to go on sale in the third quarter of this year.

Hendrick may be the first owner of the latest model, but he doesn’t get to roll away in the car yet. The $1.1 million Corvette will be delivered after production begins later this year at the Bowling Green Assembly Plant in Kentucky.

Source: NY Daily News

Tuesday, April 2, 2013

Billboard, Chevrolet to Present First-Ever Milestone Award at 2013 Billboard Music Awards



Billboard and Chevrolet are teaming up to celebrate the ingenuity of this year's hitmakers with the new Milestone Award at the 2013 Billboard Music Awards on Sunday, May 19. Fans can vote for their favorite Milestone artist online and enter a contest to win an opportunity to present the award live at this year’s event alongside Cee Lo Green.

The newly announced editorial award will go to an innovative artist that achieved a notable chart milestone over the past year. The six finalists for the 2013 Milestone Award presented by Chevrolet were announced today on Billboard.com -- they are: Justin Bieber, The Band Perry, Miguel, Taylor Swift, Bruno Mars and Pitbull.

Voting is now open on Billboard.com/milestone. The six finalists will be narrowed down to three finalists, who will be unveiled on the website in mid-April. Voting will then continue all the way through the live Billboard Music Awards broadcast, culminating with the announcement of the award winner toward the end of the show.

"The addition of the Milestone Award gives us the opportunity to recognize truly creative artists that are breaking boundaries with their contribution to today's musical landscape," said Bill Werde, editorial director, Billboard. “These awards are for artists who have created music and accomplishments that are part of history. It's an honor to work with a historic brand like Chevrolet to bring them into focus as part of this year’s Billboard Music Awards."

“This is a perfect opportunity for Chevrolet to bring together two important pieces of its history, ingenuity and music,” said Chris Perry, vice president, Chevrolet Marketing. “The innovation in music today is represented by the nominees for this year’s Milestone Award.”

Fans also have the opportunity to enter a contest on Billboard.com/milestone to win the chance to present the Milestone Award live on the 2013 BillboardMusic Awards alongside Cee Lo Green, two tickets to the show, hotel accommodations and airfare. To enter, fans must submit a photo along with an essay about why they think they should present the award. Additional details are available on Billboard.com/milestone -- the deadline for entry consideration is April 26.

The 2013 Billboard Music Awards will broadcast live from the MGM Grand Garden Arena in Las Vegas on Sunday, May 19 at 8/7c on ABC.


Source: billboard.com

Rotolo Chevrolet | 5 Star Review on Cars.com

"Overall the deal I recieved on my beautifully sporty Equinox was unbeatable, Lilia was fantastic and the staff rolled out the red carpet of customer service excellence for me."

— Cheo

Great work, Lilia! Keep it up.

Read more reviews: http://bit.ly/YUAKXO